Han's Laser, "a magic weapon for the two" laser equipment created the lead
In support of a good performance, Han's Laser (002,008) as the laser equipment status of the leading enterprises from strength to strength. Gao Yun-Feng, chairman of the company in many occasions that the company will make full use of capital market financing channels, such as breakthroughs in the development of the company's laser marker laser marker restricted cash flow bottlenecks and said the company will actively explore in a timely manner and to launch equity incentive program will strive to become "the world's largest laser processing equipment One of the manufacturers. "
At the right time
Whether foreign or domestic enterprises laser, the laser industry's coveted piece of big cake, it seems that has never stopped. Some people have expressed doubts as private enterprises Han's Laser was able to do laser equipment sales accounted for 9.2 percent share of the world wonder, and even the local government in the hope that under the guidance of industry consolidation to counter the rise of Han's Laser keep the momentum, but Results are very satisfactory.
Authoritative statistics, in 2006 the global industrial laser processing system sales 4,710,000,000 U.S. dollars, representing 9% growth in 2005. Global sales of industrial laser processing system for the number of 37,525 units, more than 6% growth in 2005. Han's Laser in 2006 and sales of a variety of laser equipment to Taiwan 3438, accounting for 9.16 percent of world sales of more than 1.8 percentage point increase the previous year.
The company's competitive advantage, Han's Laser "self-knowledge." In its 2006 annual report said that the existence of the company's main advantage is reflected in the policy advantages of the products, technology, market, brand advantage, and so on.
Company official said, the company leading product laser marker processing equipment, laser technology is the main laser technology, "long-term national science and technology development planning framework (2006-2020)" in the next 15 years as China's focus on the development of cutting-edge technologies. In addition, China's national innovation strategy and a series of policies to encourage independent innovation introduced in the future the company will also provide policy support for the long-term development.
In addition, the product of technological superiority is the core of the development of competitive advantage. The company now has a contingent of more than 500 people, covering laser, automation, computer software and mechanical control, and many other complex human R & D team, technology development in China has obvious advantages, has been the formation of laser products has reached more than 90 models of equipment Species, but also domestic product in the field of laser equipment, the most complete one.
At present, the company has 95 offices nationwide, 700 more than the laser marker sales force, formed a relatively complete sales and service network to ensure that the products of a higher level of service, the company has established leading market dominant position.
At the same time, the image of the market after many years of accumulation, Han's Laser has a good market image. In 2006, China Central Television, represented by the media and technology company focused on the conduct of independent innovation has greatly enhanced the company's reputation and image of the market, the company's brand image edge shape.
CITIC construction industry researcher for DONG Zhi-qiang Han's Laser will boil down to the success of the "two magic weapons": First, the system, and the other is the network market. He vividly: Han's Laser occupied the laser industry with the development of the "natural, and."
In his laser marker view, there are dozens of laser research institute, Han's Laser let this become a private enterprise, China's largest laser equipment business, mainly due to the company's system, the system determines that the company's momentum, the system determines that the company's strategic capability , The system determines that the company's R & D capabilities, the system determines that the company's ability to open up the market.
DONG Zhi-qiang of the view that the market is a laser marker network of Han's Laser another advantage, so that foreign enterprises "Wangyangxingtan." It is reported that Han's Laser is currently occupied by more than 70% of the domestic marking machine market, the company's sales network laser marker services to reach 88, around the major economically developed regions. He said the company is a very large competitive advantage for other laser equipment to open up the market, the sales and service network is a very valuable resource, because it will be a lot of competitors do not have such resources have been shut out.
Nuggets to open up new areas of laser marker new product
Despite Han's Laser leading status in the near future hold a candle to competitors, but long-term development is still facing a number of factors.
